About project
The First B2C Auto Spare Parts Platform
Sajaa Parts is a mobile application designed to simplify the used car parts buying process for owners and for people they bid in Sharjah, UAE car auctions.
the app aims to provide a seamless, user-friendly experience that allows users to search, compare ,and buy used parts quickly and efficiently.
Problem
1. Limited Accessibility to Parts availability: Many cars owner struggle to find exactly parts that in their car, leading to availability anxiety and inconvenience during searching time.
2. Parts Fitments Complexity: a lot of times a miss understand occurs between clients and seller about fitments, a lot of clients taking a long trip from GCC countries to Sharjah, UAE to came searching a parts without knowing if it available can be daunting for clients.
Solution
1. Enhanced Accessibility to Used Parts Inventory: accessibility on smartphones to used parts inventory to check availability, fitments, pricing, seller location.
User-friendly interface for navigate in used car parts inventory with fast and easy way.
2. Simplified inventory Management: now the sellers can input data of his inventory with easiest way and manage their stock.
User Research
Before diving into the design process, extensive research was conducted to understand user needs and pain points. Surveys, interviews, and usability tests were conducted to gather insights into user preferences and behaviors when ordering parts.
1. Searching methods accessibility:
• Limited ways to contact the seller.
• inconvenience between buyer and seller when ordering parts.
2. Ordering Proceses Complexity:
• take a trip with heavy traffic to search a parts in stores one after one take too much time.
3. Seller Inventory knowledge:
• Buyers Traveling from KSA, Qatar, Bahrine, Kuwait, Oman to UAE without knowing if part is available or no, is anxiety trip.
• Car buyer from actions hesitant between biding on this car or go to sellers and checks if parts is available.
4. User Experience Needs:
• Demand for intuitive and user-friendly interfaces.
• Requirement for seamless navigation and accessibility features.
Competitive Analysis
This analysis compares Sajaa App features with those of its competitors, such as Dubizzle, Souq . Key features include in-app checking fitments of parts by entering your car year and model, delivery methods, and payment methods.
Key Findings
User Persona
The user persona section provides concise profiles of typical Auctioneers and cars owners in GCC , offering insights into their demographics, lifestyle, preferences, and pain points related to ordering process. These personas serve as valuable tools for informing product development and ensuring that Sajaa Parts app effectively meets the diverse needs of its target audience.
User Empathy
I empathize with the gcc car owners and auctioneers by understanding their emotions, needs, and frustrations. By putting ourselves in their shoes, we gain insight into their experiences and can tailor the app to better serve their needs.
Information Architecture
Low fidelity Wireframes
Visual Design
Typography and colors
Mohammed Aymen Kharoubi
